BBC Interview - Crossing the cultural devine to do business
PRI's The World
PRI’s The World is a one-hour, weekday radio news magazine offering a mix of news, features, interviews, and music from around the globe. Launched in 1996, PRI’s The World, a co-production of WGBH/Boston, PRI, and the BBC World Service, airs weekdays on over 200 stations across the country.
The Interview: Crossing the cultural devine to do business
"American business doesn’t end at America’s borders. It hasn’t for a long time: in the 1980s, the trick was figuring out how to do business in Japan or Europe. Now it might be China or India or Brazil. There’s a boom in online software to help international businesses cross the cultural divide. Alex Gallafent surveys a couple of them."
by Alex Gallafent, BBC
Listen to the whole interview with Ansgar Bittermann, CEO Global Emotion, here at www.theworld.org