MEASURING EMOTIONS PRECISELY

Our scientific knowledge allows us to measure emotions precisely. Moreover we can give you exact behavior guidelines on how you have to change your product to achieve the desired target emotion.

This means that you can match your product, slogan, jingle, color, taste etc. before the actual launch of the product.

WE MEASURE EMOTIONS FOR YOU

The scientific community divides emotions into three distinct dimensions: pleasure, arousal and dominance.

Each emotion like anger, happiness, sadness or satisfation can be described as a point within this emotional sphere with one value for pleasure, one for arousal and one for dominance. We measure with our diagnostical tools the effect the product has on each dimension for the subject. The diagnostical tools were developed in cooperation with an American university. After we have measured the effect on each dimension, we reconstruct the actual emotions out of these values.

DERIVED BEHAVIORAL GUIDELINES

If the values for your jingle and your product match on the pleasure and dominance scales but show a significant difference on the arousal scale, you could just increase or decrease the tempo of your jingle in order to match the product.

ONLY WHAT YOU CAN MEASURE PRECISELY YOU CAN CONTROL PRECISELY

We measure the emotional effect of your product in all countries. So if you want to enter the Indian market we can assist you in the run-up.

If you are interested just give us a call or write us a mail

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